CONNECTING THE STARS AT AWS
10-12 March 2025, Athens
AGENDA TUESDAY
7am - 08:30am
Breakfast
08:45am - 9am
Main Plenary, Lobby Level
Take your seat
9:00am - 10:00am
Main Plenary, Lobby Level
Celebrating 2024 & Priorities for 2025
10:00am - 10:30am
Fireside chat with Cathy Lonergan
10:30am - 11:00am
Voice of the Customer and Partner: When Three Forces Unite for Success
11:00am - 11:15am
Coffee Break
11:15am - 12:15pm
Main Plenary, Lobby Level
People Priorities & Initiatives (Group Exercise)
12:25pm - 1:00pm
Breakout 1, Lobby Level
Strategic Deep Dive 1: Priority Accounts - The Olympian Elite of AWS
Breakout 2, Lobby Level
Strategic Deep Dive 2: Going Big - Generative AI'S NEXT CHAPTER
Main Plenary, Lobby Level
Strategic Deep Dive 3: Migration & Modernization. How to Win Business Critical Workloads
Breakout 4, Ground Level
Strategic Deep Dive 4: Industry Marketing - Customer Obsession is Industry Obsession
1:00pm - 1:50pm
Anemos Restaurant
Lunch
1:50pm
Meet in lobby for Team Building Activity
1:50pm - 6:15pm
Athens City
Team Building Activity
6:15pm - 7:00pm
Divani Hotel
Free time
6:50pm
Meet in lobby for dinner transfer
7:30pm - 10:30pm
Ble Restaurant
Dinner & Awards Ceremony
10:30pm
Transfers to the Hotel
AGENDA WEDNESDAY
7am - 8am
Breakfast
8am - 8:30am
Hotel Check Out
8:45am - 09:50am
Main Plenary, Lobby Level
The Neuroscience of Elevated Thinking, Working and Being
9:50am - 10:00am
10:00am - 10:45am
Main Plenary, Lobby Level
Productivity Secrets: Turn Process Improvement Wins into Daily Habits
Breakout 1, Lobby Level
Worst practice sharing: Learning from failures
Breakout 2, Lobby Level
The Art of Customer Story Excellence: Crafting Case Studies That Connect and Convert
10:45am - 11:00am
Coffee Break
Make your way to your breakout of choice
Make your way to your breakout of choice
11:00am - 11:45pm
Main Plenary, Lobby Level
Communicate to Elevate: The Amazon Way of Impactful Writing
Breakout 1, Lobby Level
Bigfoot, Loch Ness Monster, and Sales-Marketing Alignment: One of These Might Actually Be Real
Breakout 2, Lobby Level
Getting to know our customers
11:45am - 11:55am
Make your way to your breakout of choice
11:55am - 12:40pm
Main Plenary, Lobby Level
Manager Community [For Managers only]
Breakout 1, Lobby Level
From Movie Wisdom to Market Impact - Building Replicable Programs That Scale
Breakout 2, Lobby Level
Strategic Sports Partnerships for EMEA
Breakout 4, Ground Level
Marketing and DevRel: A (complicated) Love Story
12:45pm - 1:00pm
Main Plenary, Lobby Level
Wrap Up Session
1:00pm - 2:00pm
Anemos Restaurant
Lunch
SESSION SUMMARY TUESDAY
Breakouts 12:25 - 13:00
Strategic Deep Dive 1: Priority Accounts - The Olympian Elite of AWS
Speakers: Gargi Paira, Catharina Ljungberg and Segments leads
Step into Mount Olympus where our Priority Accounts such as ENT T2K and SMB SPA reign as true Greek Gods of business. Think Zeus's thunderbolt impact or Poseidon's market-moving waves - these accounts command divine attention in our AWS world. In this epic 35-minute odyssey, we'll ascend to the heights of Olympus to reveal our pantheon of priority accounts and their potential impact. Prepare for golden metrics showing how these accounts achieve legendary status with their influence on pipeline and growth. We'll unveil the sacred temples (programs) built for their success and share wisdom about partner strategies and area best practice. Open to all segment field and partner marketeers seeking to transform from mere mortals to guardians of our most powerful accounts. Your invitation to the Pantheon awaits!
Strategic Deep Dive 2: Going Big - Generative AI'S NEXT CHAPTER
Speakers: Gina Lemal, James Lancaster, Lenka Roedel, Sian Hughes, Adriana Pricope
FY24 marked AWS's breakthrough year in Generative AI adoption across industries. Now, as we enter FY25, we're scaling up through the power of integrated marketing, targeting key sectors leveraging our strategic partnerships is our pathway to deeper market penetration and industry-specific solutions. Winning hearts and minds of customers and partners is our goal and we want you to be part of this journey. Join our panel to explore how this collaborative approach is amplifying AWS's impact and accelerating the growth, marking FY25 as the year of unprecedented Generative AI scale.
Strategic Deep Dive 3: Migration & Modernization. How to Win Business Critical Workloads
Speakers: Clarisa Gent, Anna Grechi, Anna Belikova, Livia Ramos De Oliveira
Discover how AWS Migration and Modernization strategies are transforming businesses by reducing operational costs up to 50%, improving performance, and enabling rapid innovation - all critical drivers for today's competitive landscape. Join us to learn how SI and GSI partners are delivering outcomes through SAP workload migrations to AWS. Through Field and Channel integration success stories, you'll gain insights on winning Business Critical workloads (SAP, Microsoft, VMware), complemented by a comprehensive starter kit to confidently embark on your Migration & Modernization journey
Strategic Deep Dive 4: Industry Marketing - Customer Obsession is Industry Obsession
Speakers: Lauran Wilcox, Lisa MacDonald, Tomi Akingbolagun
From fintech wizards to epic gamers, AWS is rocking the industry scene like a tech DJ - mixing custom solutions for heavy hitters like Ocado, BBC, and Siemens into chart-topping success stories! Our marketing magic is spreading the AWS message through mind-blowing symposiums, stellar partner showcases, and industry pavilions that turn tech conferences into the Coachella of cloud computing. Looking ahead to 2025, we're not just reaching for the stars - we're building the rocket ship that'll take our partners and customers there, with a roadmap that's more exciting than Blue Origin.
Lunch
SESSION SUMMARY WEDNESDAY
Session 09:00 - 09:50
The Neuroscience of Elevated Thinking, Working and Being
Speakers: Louise Opprud (Founder of The Work Life Lab)
Discover how insights from neuroscience research can transform your work performance and effectiveness. External speaker Louise Opprud will share practical methods to optimize work routines, enhance business creativity and innovation.
Breakouts 10:00 -10:45
Productivity Secrets: Turn Process Improvement Wins into Daily Habits
Speakers: Santiago Rilo, Karolina Dryja, Andrea Guardato, Giacomo Ria
Join our interactive workshop to enhance your productivity skills. Discover how to leverage automation, offshoring, and GenAI tools to maximize your potential and deliver exceptional customer experiences at scale.
Worst practice sharing: Learning from failures
Speakers: Dajana Lagestam, Tobias Schwarz, Arnold Bogaards, India Moorey
In a world of polished success stories and perfectly executed projects, we're bringing you something different: a refreshingly honest look at failures. Join our courageous panelists as they share their professional 'face-palm' moments, and learn from their mistakes so you don't have to make them yourself. This session promises to be both entertaining and enlightening - welcome to the circle of trust.
The Art of Customer Story Excellence: Crafting Case Studies That Connect and Convert
Speakers: Jana Kupfer, Massimo Ghislandi
In this interactive workshop, we'll explore the key elements that transform good case studies into compelling customer stories. Through hands-on exercises and group discussions, participants will discover proven storytelling techniques that capture attention, build credibility, and drive action.
Breakouts 11:00 - 11:45
Bigfoot, Loch Ness Monster, and Sales-Marketing Alignment: One of These Might Actually Be Real
Speakers: Massimiliano Galli, Adam Fairhead
Unlike legendary creatures, achieving harmony between sales and marketing teams is possible. This interactive session explores why these functions often operate in silos and how their misalignment affects success of both teams. Through real-world examples and a marketer's perspective, we'll examine key differences between these departments and how their collaboration drives value. Get ready for an engaging workshop where you'll discover practical solutions to this common challenge. You'll leave with actionable strategies to drive business growth and deliver better customer experiences and achievements.
Getting to know our customers
Speaker: Nicolo Ricciardi
In this session, we will dive deep into the latest customer trends & insights to learn more about our audiences, what they care about, what they are responsible for, and go through actionable insights that you can apply to your marketing initiatives.
Communicate to Elevate: The Amazon Way of Impactful Writing
Speaker: Claire Cointre, Livia Ramos de Oliveira, Max Brunet
Transform your communication game with this dynamic session that unveils the secrets of influential writing at Amazon. Whether you're crafting your first document or looking to enhance your existing communication skills, discover how to make every word count in the age of AI
Breakouts 11:55 -12:40
From Movie Wisdom to Market Impact - Building Replicable Programs That Scale
Speakers: Chelsea Cashwell, Ricarda Seitz
Join us for an innovative session that blends practical scaling strategies with cinematic inspiration. Through the lens of popular movie moments and real-world success stories, discover how to build and scale high-impact programs across multiple markets. We'll share the Event Radar Blueprint and what you can learn from it.
Marketing and DevRel: A (complicated) Love Story
Speaker: Basil Fateen
Like Shakespeare's star-crossed lovers, Marketing and Developer Relations often find themselves separated by organizational walls and competing priorities. Yet beneath the surface lies a powerful potential alliance that can move mountains (and delight our customers). This session explores the developer persona, developer marketing strategies and how DevRel (now Developer Experience) aims to support Marketing, by blending Marketing's strategic reach with DevRel's technical authenticity through a 'Grand Narrative'.
Strategic Sports Partnerships for EMEA
Speakers: Johanna Prestele, Michael Aghataher
Step into the future of sports and entertainment as we explore how AWS cloud technology is changing the game. From real-time analytics that enhance viewer experiences to AI-powered insights that deepen fan connections, learn how global sports organizations and teams are leveraging AWS to bring fans closer to the action. This session will help you understand how to leverage these partnerships engage with your target audience, amplify your campaigns, and inspire customers to innovate with AWS technology.
Manager Community [For Managers only]
Speakers: Maya Morris, Shawn Patrick Burns
We will host one session of our yearly Manager Community Meeting in-person at our Athens offsite.
GET READY FOR THE OFFSITE
Top tip #2
Upload your photos
Share your photos with the WhatsApp Group by clicking this link. Your photos will be featured during the awards dinner.
Top tip #1
Bookmark Athens map
Hop On, Hop Off Tour Bus tour will end in Athens City Centre outside the Acropolis, enjoy 60 minutes free time before heading back to the hotel!
Check out our Google Map Pins for few suggestions of what you can do with your time.
Top tip #3
Refine your dress code
Monday's reception is casual (bring a jacket). For Tuesday's team activity, wear casual clothes and comfortable shoes. The Gala and Award Dinner requires fancy attire (bring a jacket).
SEATING PLAN
A
Abdullah Shaik 7
Adam Fairhead 26
Aderet Rozichner. 23 Adriana Barja Monteiro 20
Adriana Pricope 26
Adrien Chaput 23
Aishah Bashir .11
Alana Jacobs . 11
Amos Lavon . 11
Amy Earl 6
Andrea Anaut 7
Andre Campbell. 22
Andrea Guardato 14
Andres Stuart 12
Anja Katic 2
Annelise Loyens 12
Anna Grechi .21
Anna Belikova 24
Anne Busson 10
Annelise Loyens 12
Anni Schumacher 14
Arancha Sanz Manzano 6
Arnold Bogaards 9
Arshita Chaurasia 4
Arthur Bailey . 11
Avinash Murthy 22
Axel Huebner 26
D-G
Dajana Lagestam 26
Dan Jones 1
Daniel Hoogland 3
Daniel Lazzaro . 25
David Nataf 3
Davin Gall 25
Deborah Horn 1
Diana Trivino . 11
Doga Uysalci . 12
Edward Jones 4
Eric Beaurepaire 9
Eva Plischke 7
Faiz Rehman 3
Finlay Hayes 15
Florencia Marini 23
Francesco Lanfranchi 2
Franziska Owen 18​
Gargi Paira 22
Gaurav Mahajan 26
Gergely Arvai . 27
Gerry Kenny . 2
Giacomo Ria 5
Gina Lemal 16
Gizem Karadag 18
Grace Whyman 6
Guy Ladvocat Cintra 10
B-C
Basil Fateen 5
Bastian Uliczny 4
Benjamin de Waal 13
Boaz Ziniman . 27
Camilla Marchetti 25
Carolina Martinez 14
Carolina Gomez Pardal 17
Cassidy Walsh . . 15
Catharina Ljungberg 7
Cathy Lonergan 1
Ceren Turhan 9
Charlene Chigumira . 9
Charmaine Neo 13
Chelsea Cashwell . 4
Chris Sutton . 3
Christian Lippl 1
Christian Breitwieser 23
Christopher Franz 11
Claire Cointre . 5
Clarissa Gent 3
Clarisse Furtado 12
Claudia Dobrea 14
Claudia Colombo 19
Claudia Duric 26
Creuzaan Manuel 3
H-J
Hadrien Robino 26
Hebe Yuen 8
Hegon Miyazaki Limpias 23
Heloise Falcand 25
Holly Angel 7
India Moorey 19
Ingrid Cornaire 25
Irit Porat Weiss 18
Iva Dulkova 7
Jacob Manson 22
James Shannon 5
James Lancaster 20
Jana Kupfer . 5
Jessica Brader 25
Jill Bartram 8
Johanna Prestele 13
John Hammond 18
Jonathan Salomons 23
Josephine Lechat 19
Joy Brown 11
Juan Andres Jimenez 10
Julie Cai-Ngo 22
K-L
Kannagi Dhingra 20
Karolina Driya 4
Kate van Onselen 2
Katharine Fagerlind 8
Kathrin Schuster 25​
Katrin Kull 22
Katrin Oveloeper 24
Ken Hunt 9
Kinzy Maria Wakim .17
Klaudia Lipka 16
Lana Molan 12
Lauran Wilcox .19
Lauren Hayes 5
Lea Schneider .18
Lena Niebling 24
Lenka Roedel 4
Lennon Hobson 26
Leticia Pellerin Perez 6
Libat Rosenstock 21
Lisa Macdonald 16
Lisa Dolcini 27
Livia Ramos de Oliveira 4
Lucy Frost 1
N-R
Nadir Khabdulin 24
Natalya Bustros 24
Navjeet Randhawa 22
Nicolo Ricciardi 21
Niels Mol 6
Ninder Takhar . 21
Noel McLoughlin 6
Noy Peler 2
Oksana Bakanova . . 12
Olaf Kruse . 17
Orit Oren Jacobi . 20
Ozlem Caliskan . 27
Paul Lenoir 17
Rachel Lockwood 1
Ricarda Seitz 6
Riccardo Vita . 22
Ross Evans . 12
Russell Norman 13
M
Macarena Barbosa Cattani 16
Maish Saidel-Keesing 7
Mali Luzon 9
Malwina Czyz 20
Manish Sandhu 20
Marcos Carrillo Cabrera 16
Margarita Huste 19
Maria Teresa Mancuso 2
Maria Panagiotou 15
Marion Neveu 24
Markel Gajate 2
Massimiliano Galli 15
Massimo Ghislandi 2
Maxime Brunet 17
Maya Morris 21
Mel Lee 13
Melody Wilson ... 23
Memory Dube 19
Michael Scrivner 10
Michael Aghataher 24
Mili Rodriguez Tooker 5
Miranda Gold . 24
Mitch Huggers ​ . 11
Mitsa Breidi 4
Monica Trantow 18
​Monisha Weerasundara 14
S
Saar Rozenberg 16
Sam Smith .14
Samy Thiam 20
Santiago Rilo 27
Sapir Mohaban 27
Sarah Farouk 19
Sebastian Fuerstenberger 3
Shaleen Dhrobra 17
Shan Ahluwalia 9
Sharan Katara 14
Sharon Taggar 25
Shawn Patrick Burns 1
Shelly Snop 6
Sian Hughes 13
Simon Frost 10
Simona Badr . 16
Sofia Schapira . 8
Sohini Nathoo . . ... 8
Sonja Percan . 22
Sophie Herrington . 15
Sothea Hay 27
Stefanie Haumann 13
Susana Lopez Beswick 19
Svetlana Meshkova 18
T-Z
Tejinder Barayah 12
Tessa Copple 15
Thembile Martis 3
Thomas LeGrand . 13
Thomas Gibier 17
Tim Redding 20
Tobias Schwarz . 8
Tomi Akingbolagun . 27
Uday Joshi 8
Valeri Illescas 8
Valeria Markova . 21
Vanessa Myers . 10
Verena Lieret 10
Virginie Braud-Lecrevisse 14
Yasmin Carr 15
Zeynep Ege Saribay 21
Zoe Hominick 1
Zoe Vergnet 16
Please find your table number below: The list is arranged in alphabetical order by first name.
OUR HOSTS
Lucy Frost
Sr. Strategic Consulting PMM
Dan Jones
EMEA Sponsorship Lead